Who We Are

1. History

  • eFresh Portal is a private limited company incorporated under the Indian Companies Act, 1956. It took roots in the year 2010 with an initiative to develop a “One Stop Knowledge Source and a Market Place for all agricultural needs.
  • The initial initiative was supported by National Bank for Agriculture and Rural Development,Swiss Development Agency for Co-operation.

Growth story :

Agriculture Platform in India: eFresh Portal

2. Mission - Empowering Indian Agriculture


To be the leader in Knowledge Dissemination and a Market Place for all Agricultural needs.


  • Agri extension Services through effective and fast applications.
  • Promoting Good Agricultural Practices Demo Farms.
  • Sale of Quality Agri Inputs and Farm Technologies.
  • Supply chain and value addition linkages connecting farmers to buyers.

3. Growth is the Breath of eFresh

Foundations of Growth

  • Innovation
  • Scalability and Transferability
  • Sustainability

Centers of Growth

  • Farmers Development Centers
  • Agri knowledge Dissemination Centers
  • Marketing Linkage

Drivers of Growth

  • Dissemination of Agri Knowledge
  • Providing Agri extension services
  • Sale of Agri Quality inputs and Farm Technologies

Principles of Growth

  • Enhancing the knowledge and skills of farmers
  • Enabling with innovative practices in farming
  • Empowering farmers with remunerative price by marketing

4. Management

  • Mr. Srihari Kotela , Fellow Chartered Accountant - Chairman and Managing DirectorClick Here
  • Dr. I.G.Kannan, Former Dean of Studies Administrative Staff College of India,Visiting Professor ,Asian Institute of Technology ,Bangkok,INTAN Malaysia.Click Here
  • Mr. D.Ramesh Sinha, Former Chief General Manager, Andhra Pradesh State Cooperative Bank Limited,Hyderabad Click Here
  • Mr. K.Rama Reddy ,Vice President, Information Technology. Click Here

5. Supported by the Advisory Board

  • Sri M.Gopala Krishna, IAS (Retd), Ex.Spl.Chief Secretary, Govt. of AP, Presently Chairman, Confederation of the Kisan Organizations.
  • Mr.P.V.A.Rama Rao, Former Managing Director of NABARD
  • Dr.K.S.Ramesh, served at United Nations and as Consultant to World Bank,was Chair Professor and Dean of Studies Administrative Staff College of India
  • Sri P.G.Chengappa, National Prof-ICAR, Formerly Vice Chancellor, UAS, Bangalore
  • Prof Biplab Halder , as Director of Sagar Group of Institutions, Hyderabad
  • Dr.T.D.Prasada Rao,Former Chief Scientific Advisor to ITC Limited
  • Prof.Dr.Kumara Swamy, Formerly Professor & Head,TNAU
  • Dr.K.J.Srivastava,Formerly Joint Director, National Horticultural Research & Development Foundation.

6. Presentation on eFresh

Presentation on eFresh Click Here

8. eFresh in Media

9. eFresh Citations

10. Knowledge Support

Knowledge Support Click Here

11. Feed Back

1. On Rythu Ratham Programs

  • Reviews & Feedback From Farmers Click Here
  • Reviews & Feedback From NABARD's Farmer's Clubs Click Here
  • Reviews & Feedback From Co-operative Societies & Banks Click Here
  • Reviews & Feedback From Agri Extension Personnel Click Here

2. On eFresh Portal

  • Reviews & Feedback From Eminent Persons and Customers Click Here

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Protected under trademark and copyright Act 1957.